Catherine Racette

Content Strategist | Technical Writer | Instructional Designer

United States

With over 15 years of experience in technical writing and training, I help bridge the gap between complex technology and its users. My experience spans various digital domains, including ad tech, social media marketing, SEO, and online retail, where I've created clear, practical documentation for employees, end users, and developers.

I believe in making information accessible and engaging. Throughout my career, I've developed knowledge bases and support communities that enable users to find answers quickly and enable them to use technology with proficiency. My work has helped companies improve user experience and reduce customer time to value.

As a team leader, I've had the pleasure of building and managing technical writing and training teams. I focus on creating supportive environments where individuals can do their best work, resulting in consistently positive feedback from team members and high-quality documentation that serves business needs.

Portfolio

Enablement & Knowledge Articles

Enablement/Knowledge Articles
GDPR FAQ for Publishers

This FAQ answered common questions for publishers to help ease customer anxiety about implementing GDPR compliance.

Enablement/Knowledge Articles
PMP Troubleshooting Guide

A short troubleshooting guide for publishers designed solve common issues & reduce support tickets.

Enablement/Knowledge Articles
Platform Solutions by Goal

This quick reference provided inspiration for retail marketing customers to collect user-generated content to drive sales and brand awareness.

Enablement/Knowledge Articles
Preferred Landing Page Management

This article guided customers in optimizing their SEO strategy, particularly their Preferred Landing Pages.

Developer

Developer
Audience API

I collaborated with engineering & product teams to develop API documentation that accelerated developer integration and platform adoption.

Developer/Knowledge Articles
Identity Solutions

A guide to maximizing publisher revenue with Identity Hub - features, capabilities, and technical implementation details.

Marketing

Marketing
Corporate Social Responsibility

I wrote materials to support our corporate social responsibility program, which became integral to our sales, marketing, and recruiting materials.

Marketing
Community Site for Digital Marketers

The PubMatic community site provides members with common needs to access relevant content, discuss issues, ask questions, and share ideas.

Marketing
Customer Community Promotion

One sheet that drove community engagement by showcasing key features and benefits while demonstrating our commitment to customers.

Lifestyle/Local News

Lifestyle/Local News
Planning Your Home Vegetable Garden

Whether you are starting your first garden or your fifth, good planning ahead can go a long way for a successful season. Use the Five Ws to help plan your garden.