Catherine Racette

Content Strategist | Technical Writer | Knowledge Systems | Instructional Designer

United States

With over 15 years of experience in technical writing, knowledge systems, and instructional design, I bridge the gap between complex technology and the people who use it. My career spans diverse digital domains, including ad tech, SEO, and e-commerce, where I’ve built clear, practical documentation that powers both human understanding and modern, AI-assisted support systems.

I believe that high-quality, well-governed knowledge is the essential foundation for any successful user experience. Throughout my career, I’ve developed structured knowledge bases and support communities that enable users to find answers quickly and use technology proficiently. By focusing on information architecture and machine-ready content, I ensure that documentation doesn't just serve as a manual for today, but as a scalable data layer for the AI-driven support tools of tomorrow.

As a leader, I specialize in building and managing high-performing content teams. I focus on creating supportive environments where writers can do their best work - leveraging AI to accelerate drafting and delivery while maintaining a rigorous "human-in-the-loop" standard for accuracy and governance. My goal is to consistently deliver documentation that reduces customer friction and drives measurable business value.

Portfolio

Enablement & Knowledge Articles

Enablement/Knowledge Articles
GDPR FAQ for Publishers

This FAQ answered common questions for publishers to help ease customer anxiety about implementing GDPR compliance.

Enablement/Knowledge Articles
PMP Troubleshooting Guide

A short troubleshooting guide for publishers designed solve common issues & reduce support tickets.

Enablement/Knowledge Articles
Platform Solutions by Goal

This quick reference provided inspiration for retail marketing customers to collect user-generated content to drive sales and brand awareness.

Enablement/Knowledge Articles
Preferred Landing Page Management

This article guided customers in optimizing their SEO strategy, particularly their Preferred Landing Pages.

Developer

Developer
Audience API

I collaborated with engineering & product teams to develop API documentation that accelerated developer integration and platform adoption.

Developer/Knowledge Articles
Identity Solutions

A guide to maximizing publisher revenue with Identity Hub - features, capabilities, and technical implementation details.

Marketing

Marketing
Corporate Social Responsibility

I wrote materials to support our corporate social responsibility program, which became integral to our sales, marketing, and recruiting materials.

Marketing
Community Site for Digital Marketers

The PubMatic community site provides members with common needs to access relevant content, discuss issues, ask questions, and share ideas.

Marketing
Customer Community Promotion

One sheet that drove community engagement by showcasing key features and benefits while demonstrating our commitment to customers.

Lifestyle/Local News

Lifestyle/Local News
Planning Your Home Vegetable Garden

Whether you are starting your first garden or your fifth, good planning ahead can go a long way for a successful season. Use the Five Ws to help plan your garden.